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AlmaLinux Blog

The Marketing SIG is now the Promo SIG

almalinux.org

Key points

The AlmaLinux Marketing SIG has been renamed the Promo SIG. Its work stays the same; only the name and a few contact points change.

What the SIG does

  • Keeps AlmaLinux branding consistent, handles outreach and manages the project's public presence.
  • Its tasks include planning and staffing events, producing content (text, graphics, video), maintaining and translating the website, press relations and running the project's social media accounts.
  • It aims to collect minimal data and uses open source tools: Matomo for website traffic trends and a self-hosted event management system.

Why the rename

  • The SIG considers "marketing" a word that many in open source ignore or avoid.
  • Its focus is awareness of AlmaLinux. It does no ad targeting and collects no data to sell anything, so "Promo" fits better.
  • Its work also helps attract new sponsors and thank existing ones. The project relies on sponsor support to keep running.

What changes for the community

  • The SIG's channel on chat.almalinux.org has been renamed to match.
  • New contact address: [email protected].
  • The wiki page has moved to wiki.almalinux.org/sigs/Promo.html. The old address redirects there.

How to contribute

  • The suggested starting point for all of the following is the Promo SIG channel on chat.almalinux.org.
  • Event staffing: the SIG attends 30 to 40 events a year. Volunteers near an event can help it take part in more.
  • Content: blog posts, how-to guides and ideas for social media are wanted.
  • Video: new participants are sought for the Q&A video series. Questions or volunteers can be offered on the forums.
  • Website: the site is built with Hugo, and there is cleanup and new work available.
  • Graphic design: help is wanted improving stickers and other visual material.
  • Translation: website translations are done in Weblate and pushed to the website repository automatically. The "Help translating site" guide explains how to start.
  • Ideas and bugs are tracked in the website repository and on a GitHub project board. The SIG wiki page describes how the group works and when it meets.

Summary by DistroNews, based on the original post.

This change has been a long time coming, and I’m excited to tell you about it. The Marketing SIG is now the Promo SIG! If you haven’t run into us before, the Marketing SIG is one of the many SIGs (Special Interest Groups) that make the AlmaLinux project do all the cool things it does. We started it in the project’s early days, and it’s grown to manage a lot of important things related to the project. What we do isn’t changing. We’re only changing the name.

This is the summary AlmaLinux Blog published with the story. The full text is on the original page.

Read the original at almalinux.org